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Second 'Style Uncapped' project with fashionistas.
June 28, 2013
By: TOM BRANNA
Editor
Nivea rolled out “Style, Uncapped,” a customized lip care design campaign to celebrate consumers’ personal style. The design program can be found on a branded micro site, StyleUncapped.com. It partnered with leading fashion designer Rebecca Minkoff to unveil the new “Style, Uncapped” campaign. In support of the program, Minkoff has created a limited edition design, inspired by her current spring 2013 collection, which is also available for purchase on the “Style Uncapped” site. “I’m thrilled t...
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